It's not rocket science- it's sharing
It’s confirmed- I will be sitting on a real estate panel at 140 Characters Conference with my friends Maya Paveza, Eric Stegemann, and Amanda Wernick (@mayaREguru, @EricStegemann and @FunomenalRealtr, respectively, on twitter). The panel will be moderated by none other than @TopBrokerOC, Bob Watson.
I am excited- first because of the honor of being asked, but also for a different reason. If you stay floating around the same circles of friends and confederates, your business viewpoint stagnates. That is why I love being online and seeing different perspectives. When there are a half dozen people discussing business ideas face-to-face, things positively crackle with electricity. And take a step outside of your own industry- beyond the ones who are emailing you to try this idea or that, and if you close just one house it will more than pay for buying into it- and you will get a flood of new ideas.
My goal for this year? It used to be common practice to take a top producer to lunch. I am going to take it a step beyond this. I would like to take out a successful businessperson in a field other than real estate every week and share ideas. The industry could be related to real estate- like an attorney or a mortgage person- but anyone who has scrabbled to the top and stayed there in this economy would be someone from whom I could absorb new business practices from. And maybe they would pick up a thing or two from me, as well.
The real estate industry- and many others, I think- is in the midst of a rebirth. We need to rethink what tools we give to our agents, and this HAS to go beyond a phone extension and E&O insurance. And we need to rethink how we serve our clients. We need commitment to new ideas if the old ones are not working. The buck stops here.
A few tidbits I picked up in the past week or so:
Quick and Dirty Guide: Making a Real Estate Fan Page that Delivers by Ian Greenleigh
Brokerage from the Ashes 1000WattBlog
Older article from RealtyTimes about short sales
Real estate info plugin for WordPress blogs by The Mortgage Reports
